Visitor Economic Impact
The MASC closely tracks the annual visitor economic impact at the National Sports Center, the one MASC facility under direct State oversight. Additionally, the agency makes an estimate of the economic impact at the other 11 facilities.
The NSC released its annual economic impact report on August 23, 2018. That report revealed that sports events at the NSC held over the period from July 1, 2017 to June 30, 2018 generated more than $83 million in visitor economic impact.
The report quantified the economic benefits generated by visitors traveling more than 50 miles and staying overnight, and tracked spending in lodging, transportation, food and beverage, retail, recreation, business services, and venue rental. The National Sports Center uses a calculator developed by Destinations International, a trade organization of visitor bureaus. It is one of the most-used and most-recognized economic impact calculators of tourism revenue.
“There is no longer any question that sports tourism is a major generator of tourism revenue. Specific to amateur sports, the Wall Street Journal reported that it’s currently a $17 billion industry and will grow to $41 billion in the next five years.”
-MASC Executive Director Todd Johnson.
Creating economic impact through sports events is a key part of the NSC’s mission and it is a major economic impact engine in amateur sports in Minnesota. Visit www.nscsports.org for more information on facilities and programming at the NSC.
Spending by local visitors is not included in the Destinations International calculator, but local spending produces significant additional impact to the City of Blaine, Anoka County and the Twin Cities.
Top ten NSC economic-impact events of 2017-2018
- Schwan’s USA CUP soccer (July 2017) – $25.0 million #
- NAHL hockey tournaments (September 2017-February 2018) (5 events counted together) – $14.9 million *
- USA Ultimate Youth Club & U.S. Open Championship (August 2017) – $4.2 million *
- Tier I Elite Hockey League Tournament (February 2018) – $3.9 million *
- All-American Cup soccer (June 2018) – $3.0 million #
- Upper Great Lakes Figure Skating Championship (August 2017) – $2.3 million *
- Spring Cup soccer (May 2018) – $2.1 million #
- USYS Region II ODP Showcase soccer (June 2018) – $1.9 million *
- Fall Cup soccer (October 2017) – $1.6 million #
- USA Rugby 7’s National Championship (August 2017) – $1.6 million *
* Outside bid event # NSC-owned event
For the year July 1, 2017-June 30, 2018:
64 NSC events produced direct tourism spending of $53.6 million. Total economic impact (multiplier factored in) generated was $83.9 million
Total local tax revenue generated was $898,000.
Direct spending is a dollar-for-dollar calculation of money spent by visitors. The multiplier accounts for the fact that money recirculates in the economy.