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2018-2019 Visitor Economic Impact

July 26, 2019

Events at the National Sports Center accounted for more than $89 million in visitor economic impact over the past year

Blaine, Minn. (July 26, 2019) – A newly released report from the National Sports Center (NSC) in Blaine reveals that sports events at the NSC over the past year generated more than $89 million in visitor economic impact. The report calculated spending from tourism events held over the period from July 1, 2018 to June 30, 2019.

The report quantified the economic benefits generated by visitors traveling more than 50 miles and staying overnight, and tracked spending in lodging, transportation, food and beverage, retail, recreation, business services, and venue rental.

The National Sports Center uses a calculator developed by Destinations International, a trade organization of visitor bureaus. The Destinations International Event Impact Calculator is one of the most-used and most-recognized economic impact calculators of tourism revenue.

Spending by local visitors is not included in the Destinations International calculator, but local spending produces significant additional impact to the City of Blaine, Anoka County and the Twin Cities.

Here is a breakdown of the numbers, and a summary of the top ten economic impact-producing events held at the National Sports Center.

Top 10 NSC economic-impact events of 2018-2019

  1. Schwan’s USA CUP soccer (July 2018) – $28.1 million #
  2. North American Hockey League tournaments (September 2018-February 2019) (5 events counted together) – $13.9 million *
  3. All-American Cup soccer (June 2019) – $4.3 million #
  4. USA Ultimate Youth Club Championship (August 2018) – $3.8 million *
  5. Tier I Elite Hockey League Tournament (February 2019) – $3.7 million *
  6. One Hockey Minnesota Gone Wild hockey tournament (January 2019) – $3.6 million *
  7. World Broomball Championship (October 2018) – $2.3 million *
  8. Fall Cup soccer (October 2018) – $2.2 million #
  9. Spring Cup soccer (May 2019) – $2.0 million #
  10. USA Ultimate U.S. Open Championship (August 2018) – $1.9 million *

* Outside bid event
# NSC-owned event

For the year July 1, 2018-June 30, 2019

72 NSC events produced tourism spending that totaled:

Direct spending of $57.5 million
Direct spending is a dollar-for-dollar calculation of money spent by visitors.

Economic impact (multiplier factored in) of $89.7 million
The multiplier accounts for the fact that money recirculates in the economy.

Total local tax revenue of $675,106

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